Contact details
2a Highfield Avenue
London NW119ET
Registered England & Wales

GDPR Privacy Notice


Who are we?

Welcome to Western Circle Ltd. This privacy notice is relevant for all websites operating under the Western Circle Group. These include:

Our registered office address:

2a Highfield Avenue, London NW11 9ET

We are a company registered in:

England and Wales under company number 7581337.

Our designated Data Protection Manager:

Mr Richard Sherlock, who can be contacted at: 2a Highfield Avenue and

This notice will give you all the necessary information about your rights and our obligations, and explains how, why and when we process your personal data. Western Circle Ltd (‘we’ or ‘us’ or ‘our’) gathers and processes your personal information in accordance with this privacy notice and in compliance with the relevant data protection regulation and laws (including the GDPR and Data Protection Act 2018).


Information That We Collect

Western Circle Ltd processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this notice.

The personal data that we collect from you is as follows:
  • Name
  • Date of Birth
  • Home Address
  • Email address
  • Telephone number
  • Monthly income and expenditure details
  • Employment details
  • Employer contact details
  • Payment details
  • Bank account details
  • IP address
  • Other personal information that you may choose to provide us in support of your application, or thereafter
  • Vulnerability Registration Service (VRS) information
We collect information in the following ways:
  • Through our online application form
  • From communications with our customers
  • From third party commercial entities, including credit reference agencies and lead brokers
  • From government agencies, such as the courts and Electoral Register
  • From the register of vulnerable customers – The Vulnerability Registration Service (VRS)


How We Use Your Personal Data (Legal Basis for Processing)

Western Circle Ltd takes your privacy very seriously and will never disclose, share or sell your data without your consent; unless required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time.

The purposes and reasons for processing your personal data are detailed here
  • We collect your personal data when you apply to enter into a credit contract or to ensure the performance of your obligations under the contract. This may include sharing your details with legal firms or collection agencies where necessary.
  • We share your personal data with Transunion and/or Equifax who are credit reference agencies and provide us with financial background and verification checks. We may also carry out additional checks if we think it is in the best interests of the customer to do so. For more information on how credit reference agencies use your information and share it with others, you can refer to the Credit Reference Agency Information Notice (CRAIN). You can access it here:
  • We carry out checks to ensure that the details you provide are correct, and to prevent fraud and money laundering activity.
  • When your application does not meet our underwriting criteria, we may pass on your details to one or more of our designated affiliates who may be able to offer you a loan from their panel of lenders. Due to this, you may receive multiple contacts from these lenders who will try to assist you with your borrowing requirements. There may also be multiple credit searches conducted. We only transfer your details after obtaining your explicit consent to do so. To find out more about how these credit brokers will use your personal information, please click on the following links. Western Circle Ltd, do not charge a fee for this service, however, we may receive a commission from the above-named companies.
  • Where you have consented to marketing, we may send you messages about similar products and/ or service. You can unsubscribe from this at any time by updating your preferences via your online account, or by emailing us at
  • We may share your personal information with the VRS.

Please note: You are not obligated to provide your personal information to Western Circle Ltd, however, as this information is required for us to evaluate your loan application, we will not be able to offer our services without it.


What is the VRS?

(i) VRS is a platform providing vulnerable consumers with a single reference point for recording their personal circumstances at a given point in time when they are looking to protect themselves against further debt or related financial problems;

(ii) VRS do not record any reasons for your registration. All that can be seen will be your name, address, date of birth and contact details together with your chosen vulnerability flag. This flag will show that you have opted to always be declined credit should you make a credit application or that you have asked to have any application or similar request looked at and discussed with you prior to a decision being made as to whether to grant you credit;

(iii) you will initially be registered on the VRS for a period of three months. This is so that you have a reasonable period within which your circumstances may improve, hopefully to the point where you no longer feel vulnerable. After the first three months you can ask to be removed from the VRS; and

(iv) only users of the VRS will be alerted, and only if or when they need to make a decision relating to you – for example, a credit application so that they will be made aware of your personal situation.

For more information regarding VRS, please refer to the Vulnerability Registration Service website using the following link:


Accessing your Information

You have the right to access any personal information that Western Circle Ltd processes about you and to request information about:

Your Rights
  • What personal data we hold about you
  • The purposes of the processing
  • The categories of personal data concerned
  • The recipients to whom the personal data has/will be disclosed
  • How long we intend to store your personal data for
  • If we did not collect the data directly from you, information about the source

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.

You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the Data Protection Act 2018; as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information and the right to be informed about any automated decision-making we may use.

We carry out certain automated checks as part of our underwriting processes. This may result in your credit application being declined, as a result of an automated decision. You have the right to ask for an automated decision to be reviewed by a member of our underwriting team, although you should be aware that if your application does not meet our underwriting criteria it is unlikely that a manual review will result in a different decision being taken.

If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.


Sharing and Disclosing Your Personal Information

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. Western Circle Ltd uses third-parties to provide the below services and business functions; however, all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.


Safeguarding Measures

Western Circle Ltd takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including: SSL, TLS, encryptions, pseudonymisation, restricted access, IT authentication, firewalls, anti-virus/malware etc.


Transfers Outside the EU

Western Circle Ltd utilises some products or services (or parts of them) that may be hosted or stored in non-EU countries, which means that we may transfer any information which is submitted by you through the website outside the European Economic Area (“EEA”) for the below purposes: – website hosting, email servers, database management. Any data transfer is made on the basis of an adequacy decision by the European Commission under Article 45 of the GDPR.

Therefore, when you use our website or send us an email, the personal information you submit may be stored on servers which are hosted in non-EU countries. Where this is the case, we will take steps to ensure that those providers use the necessary level of protection for your information and abide by strict agreements and measures set out by Western Circle Ltd to protect your data and comply with the relevant data protection laws.


Legitimate Interest

As noted in the ‘How We Use Your Personal Data’ section of this notice, we occasionally process your personal information under the legitimate interests’ legal basis. Where this is the case, we have carried out a Legitimate Interests’ Assessment (LIA) to ensure that we have weighed your interests and any risk posed to you against our own interests; ensuring that they are proportionate and appropriate.

We use the legitimate interests’ legal basis for processing data after your application has been declined, or following the repayment of your loan, and have identified that our interests are to prevent fraud and to provide an efficient service to repeat customers. We also use the legitimate interests’ legal basis to send out promotional material to previous good customers of the company, for a period of 18 months after the most recent loan you have taken with the company, as we consider this to be both in your interest and ours.


How Long We Keep Your Data

Western Circle Ltd only ever retains personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We keep your basic personal data (name, address and contact details) for a minimum of 6 years after which time it will be destroyed.

Your employment contact details and payment details are retained by us for two years after the date of your loan application or the repayment of your most recent loan, whichever is the later.


Special Categories Data

Owing to the nature of the service that we offer, Western Circle Ltd sometimes needs to process sensitive personal information (known as special category data) about you, to ensure that our customer service department deals with you in a fair and sympathetic manner. We also may receive sensitive personal information when legal action is taken to recover an outstanding balance. Where we collect such information, we will only request and process the minimum necessary for the specified purpose and identify a compliant legal basis for doing so.

Where we rely on your consent for processing special category data, we will obtain your explicit consent to do so. You can modify or withdraw consent at any time, which we will act on immediately, unless there is a legitimate or legal reason for not doing so.



Where you have given your consent, we may use your personal information for marketing purposes when we are sending messages regarding similar goods or services that you have had with us in the past. We will offer you the opportunity to opt-out of these messages in any future marketing. You can also ask us to stop sending you marketing messages by contacting us at any time. Please note , that even if you opt-out of marketing messages, there may still be other messages that we will need to send you with regards to the management of your loan or that we may be legally required to do under relevant regulation.

If you change your mind you can update your marketing preferences by contacting us. Our contact details are as follows: Western Circle, Office 8, 2a Highfield Avenue, London, NW11 9ET. Telephone: 020 3757 1933. Email:


Telephone Call Recording Notice

Please be advised that telephone calls made to and from our firm are recorded for training, monitoring, and quality assurance purposes. These recordings are used to improve the quality of our services, ensure compliance with regulatory standards, and provide training to our staff.

By continuing to engage with our firm through telephone communication, you consent to the recording of your calls for the aforementioned purposes. If you have any concerns regarding the recording of telephone calls or wish to exercise your rights regarding the handling of your personal data, please refer to our Privacy Notice or contact our Data Protection Manager.


Lodging A Complaint

Western Circle Ltd only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the supervisory authority.

If you have any question contact us
Mr Richard Sherlock
2a Highfield Avenue, London NW11 9ET

Disclaimer: This document is intended as a privacy notice and is not a legal document or meant as a replacement for legal advice. Updated 19/06/2024.