Contact details
2a Highfield Avenue
London NW119ET
Registered England & Wales

About Us

Who we are

Western Circle was founded in 2011 as a small loans provider. Our team very quickly realised that using a lending platform owned by someone else meant it was much harder to customise it to our needs. So, in January 2015, we set out to build our very own Loan Management System from scratch. Over the years, it has developed into a comprehensive system designed to manage all aspects of an unsecured lending business. You can read more about our proprietary Loan Management System here.

Many other products have since followed, making us one of the leading innovators in the unsecured lending space.
Cashfloat client phone

Meet our team

Jeremy Lloyd
Chief Executive Officer
Jeremy Lloyd founded Western Circle Ltd in 2011 and continues to be involved in every aspect of our business. As CEO, Jeremy is responsible for the overall performance of the company and its strategic growth. He is also an Approved Person with the FCA and holds CF1 (director) status. Out of the office, Jeremy enjoys cycling and skiing in a high-vis jacket.

Our Commitment to You




Our customers’ best interests are always at the forefront of our operations and leads everything that we do. Our highly skilled team is trained to stay abreast of the newest regulations in our field to keep our customers safe.

We are authorised and regulated by the Financial Conduct Authority (FCA), under permission license number 714479. At Western Circle, we take customer feedback seriously and act promptly to integrate suggestions and address complaints. Integrity, ingenuity and compassion are the living principles of our daily operation, and we are constantly improving our products and services to better assist our customers. Helping our customers is at the heart of our business, and every person we can help is another victory for our team.

We believe that borrowing credit is a relationship of mutual trust, and we are honoured to be a well-reputed, ethical, and trusted lender to many UK consumers.